Message Templates

WhatsApp broadcast message templates

A broadcast lands in each recipient's chat as a personal message, which is its power and its trap: a message that smells like a mass blast in a personal chat gets ignored, or gets you reported. These templates are written for the one-to-many format, short, concrete, with one clear action.

Before sending, know the delivery rule: a WhatsApp broadcast only reaches people who saved your number in their contacts. If your broadcasts seem to vanish, that is almost always why. The broadcast guide below covers the rule, the 256-recipient limit, and how to send safely.

Promotion announcement

When to use: A genuine, time-limited offer for your customer list.

{discount} off {product} until {date}. We are making room for new stock at {company}, so this week only: {discount} off {product}. First come, first served while it lasts. Details and orders: {link} Or simply reply here and we will set it aside for you.

Variables: {discount} {product} {date} {company} {link}

Back-in-stock alert

When to use: An item people asked for is available again. Best sent to those who actually asked.

It is back: {product} is in stock again. A lot of you asked about it, so you are hearing it first, before we post it anywhere. Quantities are what they are, so if you want one, now is the moment: {link} Or reply here and we will reserve yours.

Variables: {product} {link}

Event reminder

When to use: A day or two before a workshop, sale day, webinar or community event.

Reminder: {event} is happening on {date} at {time}, at {location}. If you planned to come, this is the nudge to put it in the calendar. If you cannot make it after all, reply here so we can free up your spot. All the details: {link} See you there!

Variables: {event} {date} {time} {location} {link}

Getting replies, not blocks

One broadcast, one message. A promotion, a restock and a holiday greeting in one text reads as noise.
Lead with the thing, not with "Dear valued customer". The first line decides whether the rest is read.
Give a real end date or quantity when you claim scarcity, and only when it is true.
Space broadcasts out. A list that hears from you weekly stays warm; one that hears from you daily blocks you.

Tired of copy-pasting the same message?

Spun turns the WhatsApp number you already use into a shared team inbox with scheduled messages, auto-replies and broadcasts, so the follow-up sends itself. Flat pricing, free trial.

Start Free Trial

See everything Spun does

More WhatsApp templates

Follow-Ups · Reminders · Customer Service · Reviews & Referrals